ABOUT US
Fashion designed in Switzerland
Welcome to the world of Princess Goes Hollywood!
We combine feminine elegance, stylish nonchalance and a pinch of playfulness - always with a touch of glamor. Our collections stand for more than just fashion: they are a statement for self-confident women who live their individual style and rely on the highest quality. With attention to detail, high-quality materials and thoughtful workmanship, we combine functionality and durability. Our designs are made to accompany you effortlessly through everyday life and always provide that little bit extra. Immerse yourself in the magical fashion world of Princess Goes Hollywood!
Current collection AW24/25
Our collections
Unique fashion of outstanding quality – each piece as distinctive as the personality of the wearer.
We offer a versatile range of premium fashion, made from the finest materials such as cashmere, merino, linen, cotton, silk and more. Experimental material mixes, embroidery and precious appliqués combine with playful prints to create collections with an unmistakable identity and subtle glamor. We present four collections a year, including a cruise collection and a main collection in summer and winter. Each garment is made with great attention to detail, focusing on long-lasting quality and natural materials. Our designs range from casual to ladylike and include everything from dresses and skirts to tops, jackets and loungewear. Our comic collections with changing license partners such as Disney (Mickey Mouse & Co.), Warner Bros. (Looney Tunes/Tom & Jerry), MGM (Peanuts) and others are particularly popular.
Our Story
Fashion made for happiness – crafted in Switzerland.
Princess Goes Hollywood was born in 2006 out of a deep passion for fine cashmere fashion. What once began as a small label with a great love of knitting is now an internationally celebrated brand that covers the entire spectrum of women's fashion. In addition to our famous knitted creations, you will find a magical variety here: from T-shirts and sweaters to elegant blouses, dresses and skirts, as well as trousers, jackets, loungewear and stylish accessories.
Amidst the inspiring nature of the idyllic Swiss village of Hägendorf (SO), each of our designs is created with a touch of magic – carried by creativity and the utmost care.
Our trademark, the little frog, is not only a recurring motif in our collections, but a symbol of transformation and change. Just as in fairy tales a frog becomes a prince, our fashion also represents the transformation you experience when you feel strong, confident and unique in your clothes.
The frog embodies the courage to be different, the power to change, and the belief that there is something extraordinary in every woman – it just takes the right moment (or the right look😉) to unfold it.
Our values
Our values: quality, trust, personality, craftsmanship, tradition and honesty. A tireless commitment to our work - typical of a real family business.
We stand for high-quality, responsibly produced fashion. With a perfectionist quality standard, we carefully select fabrics and fits for each garment, using mainly selected natural materials.
Our entire production chain is based on strong and trusting relationships with qualified suppliers. We regularly visit our production facilities in China, India, Turkey, Bulgaria and Greece in person. One of our biggest contributions to reducing our ecological footprint is reducing the impact on the climate through conscious transport of goods.
Our approach to a sustainable lifestyle is to create a timeless wardrobe consisting of premium and long-lasting luxury pieces.
Our team
Committed, passionate and full of inspiration – we love fashion!
There is a dedicated and creative team behind Princess Goes Hollywood. Each of us brings our passion and expertise to create something very special. With over 80% women, we are our biggest fans and our toughest critics. Our close connection to our designs is reflected in cross-team brainstorming, fittings and the preparation of content and photo shoots. Our looks reflect a variety of sources of inspiration from all over the world, from our team and from our community. The Princess style is one thing above all - cheerful and unique - and places the highest value on comfort. We express ourselves through what we wear - natural, authentic and confident. Princess fashion is always detailed and has that certain something.
Our sales outlets
Our collections are available in selected sales outlets worldwide. We are present in over 14 countries, including Germany, Austria, Switzerland, Belgium & Luxembourg, Canada, France, Spain, the Netherlands, Poland and Scandinavia. Of course, you can also discover our collections directly in our online shop. We ship worldwide.
Visit us online or in one of our stores and be inspired by the unique collection!
